Color Analysis as Unique as You

Never Guess Whether You Look Your Best

Book now

Experience Certainty

Let color analysis empower you

Does getting ready ever make you feel...

  • like every outfit is a gamble that you second-guess

  • disconnected from your authentic self?

  • like there’s no cohesion in your wardrobe?

Does a shopping trip ever...

  • feel overwhelming, and lead to feelings of indecision?

  • unearth feelings of guilt or regret about previous money spent on unworn pieces?

  • feel like wasted time with nothing to show for it?

This Is Your Color is here to help! If you’re looking for seasonal color analysis in Minneapolis, try something even better: a completely bespoke color analysis experience that refuses to put you in a box. Let’s revolutionize your wardrobe!

Get started today!
Messy Minneapolis closet full of clothes in random colors before a custom color analysis session.

Life Is hard. Feeling great shouldn’t be.

🕑

Save Time

Making decisions about what to wear or buy takes time... especially if you don’t know what you're looking for. Learning your colors through professional color analysis is the fastest way to zero-in on only what will make you look your very best!

💰

Save Money

The average US consumer wears 20% of their wardrobe 80% of the time, discarding an average of 81 pounds of clothing per year. When you're certain what looks excellent, you’ll stop wasting money on what isn’t. Say goodbye to impulse buys!

✨

Banish Doubt

No more second-guessing! Free yourself from doubt, once and for all! Knowing your colors is like having your own personal stylist in your back pocket guiding you towards only the very best pieces for your unique and authentic self!

A New Business with a 40-Year Proven Track Record

Revolutionizing Color Analysis for a new era

Color analysis isn’t new, but my approach may seem different than what you’ve seen on your Instagram or TikTok for-you-page. My mentor, Cynthia Skari, spent over 40 years developing a method that rejects cookie-cutter “seasons” in favor of palettes built from your actual features. It’s been tested on thousands of people, refined through artistry and precision, and proven to work.

If you’ve ever had your colors done before with a seasonal system and felt it didn’t quite fit—you’re not alone. That’s exactly why this approach exists. It’s not about squeezing you into a category; it’s about discovering the exact shades that light you up. No filler. Just the very best shades for you, forget the seasons.

At This Is Your Color, I’m carrying that legacy forward while re-imagining it for today: modern, inclusive, and designed to help you shop smarter, dress with clarity, prioritize sustainability, and finally feel at home in your own style.

Book your session

This Is Your Color Gets Great Reviews from Minneapolis Clients!

  • "Working with Elizabeth was a joy! I had such a great time and loved the personalized aspect of her color analysis. I've been seasonally typed before and didn't feel like the colors worked for me...I know why now. I feel empowered to shop for colors that make me shine and feel excited about clothes for the first time in a long time."

    Rachel, Denver CO.

  • "I can’t recommend Elizabeth enough, she is truly a master at her craft. The whole process was so delightful, interesting, and informative. Elizabeth has a way of making you feel so beautiful and it’s very fun to see her eyes light up when she finds the perfect shade for you."

    Maggie, Minneapolis MN.

  • "I feel like I have a new tool to help me feel not only beautiful, but confident, authentic, and fully self-expressed. Can't recommend this experience highly enough!"

    Mo, Minneapolis MN.

  • "Transformative experience! [...] I wasn’t expecting to feel emotional when she showed me my personalized palette, but she really found me in those swatches! Looking at the example color fans, I was afraid I’d be overwhelmed by all those colors. To my delight, at the end of our session she explained it in a really simple and streamlined way that made me feel super confident about how to use that fan out in the world and in the clothing section!"

    Adam, Minneapolis MN.

  • "I've never felt like my clothes really express who I am, or make me look like 'myself'. My closet is full of things I got on sale but have never worn, and I never feel excited to get dressed. [...] I loved getting my colors done by Elizabeth! I have unusual coloring that never made sense to me when it came to clothes or makeup, but I feel like she gave me the cheat code to consistently making good choices. Since our appointment, I have done way less online shopping & returning - I have a better sense of what probably won't work, so why waste the time?"

    Ally, Minneapolis MN.

  • "It’s now been a couple weeks since my appointment and the choices of attire/makeup that I’m wearing for work [...] are making me feel more confident, put together, and brighter. Elizabeth LOVES what she does and talks so passionately about color and exploring color that you can’t help but catch her curiosity and excitement. [...]You end up with a tray full of beautiful colors that are tailored to bring out your best and brightest self! I highly recommend this service if you’re looking to eliminate the guess work from 'How can I look and feel my best?!'”

    Bethany, Minneapolis MN.

  • "I went into this session with the hope of "just learning more about what colors to wear", but left with so much more knowledge. After my session, I am finding myself to be a much more intentional consumer with what I bring into my closet and home which has made such an impact on my wardrobe (and my wallet)! Such a valuable long-term investment!!!"

    Sheena, Minneapolis MN.

  • "Not only does she give you your best colors (color fan and guidebook included) but she shows you how to utilize those colors to their fullest potential through value, contrast, textures, patterns, and overall mood for a palette that is completely unique. I highly recommend booking a time and getting to know the colors that make you YOU!!"

    Laura, Minneapolis MN.

  • "[...]After my session with Elizabeth, I learned that I was just slightly off on many of my chosen favorite colors and joyfully discovered colors that I never thought I could wear. [...] Cleaning out my closet felt joyful and easy. I save money when shopping because I'm no longer tempted to buy the things that aren't totally right for me[...] But perhaps the best part of all of this is working with Elizabeth. She is an absolute joy. She is talented, calm, knowledgeable, patient, thoughtful, and most of all, has a palpable excitement to go on this journey with you. This is an investment that is absolutely worth it."

    Whitney, Chicago IL.

Look Great and Feel Endlessly Confident.

Simplify your style, enjoy the process.

Hand drawn doodle of Twin Cities color analysis studio booking confirmation message.

Book a Session

Book anytime, anywhere. It’s easy to get appointment reminders and calendar events for a hassle-free booking experience wherever life takes you.

Hand drawn doodle of 3 of the 2,200 fabric swatçhes used by This Is Your Color during a Color Analysis session.

Meet Your Colors

Sit back and relax as Elizabeth expertly sifts through 2,200+ color samples, and watch as your personalized palette comes to life before your eyes.

Hand drawn mirror with a heart in the reflection showing confidence after having a Color Analysis session in Minneapolis-St. Paul

Dress Your Best

Walk away from your session with everything needed to achieve color confidence--plus, your custom color fan delivered to your doorstep within just two weeks!

A Message from Elizabeth Reese-Lenz

Beyond the Seasons: Discover Bespoke Color Analysis Tailored Just for You

At This Is Your Color, I know that feeling like your most authentic self is essential as you tackle your busy day. When you look good, you feel good, but choosing the right wardrobe can be overwhelming. Staring at a closet full of options yet feeling like you have nothing to wear is a common struggle, but it doesn’t have to be. You shouldn’t have to spend a fortune or waste hours of time to look exceptional.

I use a color analysis method developed by my mentor, that goes beyond seasonal color analysis, and in use for over 40 years! Rather than prescribing you the same palette as a million others, I meticulously create you a singular palette full of only the most exceptional colors for you. I test over 2,200 color swatches, being picky so you never need to be again!

First, I find your foundational colors. I match hair, skin, eyes, and undertones; then discover all the one-of-a-kind hues that harmonize with your unique features, helping you embrace a new level of confidence and ease. During your session, you’ll receive a comprehensive tutorial on how to use your colors effectively, making shopping easier and more enjoyable. Plus, you’ll get This Is Your Color, a downloadable pdf guidebook to help you revisit these insights at any time. Within two weeks, you’ll also receive your hand-crafted fan of beautiful fabric swatches, handcrafted with love and perfect for every shopping trip or closet clean out.

This Is Your Color color analysis studio in Northeast Minneapolis filled with natural morning light.
Elizabeth Reese-Lenz, Minneapolis color analysis expert, smiling while helping a client discover their custom palette.

Book your Color Analysis session in the Twin Cities today to meet your one-of—a-kind colors, and don’t forget to join @thisisyourcolor on social media for inspiration and to learn when I may be popping up in a city near you! With 82% of Americans' clothing going unused last year, it's time to maximize your wardrobe. Start your day with renewed confidence and never doubt your fashion choices again!

Book Your Session, Get Started Today!

Curate Your Experience:

Choose the Session That’s Right For You

  • Playful doodle of a white wedding dress and tux, symbolizing how color analysis helps couples choose their perfect wedding whites.

    Wedding White Color Analysis - $175

    Planning your wedding? Wondering what shade of white you should wear—bright white, ivory, cream, or something in between? Sit back with some bubbles while This Is Your Color takes out the guesswork. In your session, you’ll discover your best metallics and the exact whites that make you glow, so you can walk down the aisle radiant and 100% you.

    Learn more
  • Illustration of custom color swatch fan used in Minneapolis color analysis sessions.

    Signature Color Analysis - $579

    Enjoy the full experience of a This Is Your Color session. In 3.5 hours, Elizabeth tests 2,200 fabric swatches to create your custom color palette; showing you exactly which shades make your features come alive. You’ll leave with the tools and confidence to shop smarter and more sustainably to build a wardrobe you love, and finally know what colors look best on you.

    Learn more
  • Hand drawn illustration of a shacket and custom color analysis fan made by This Is Your Color twin cities color analysis.

    Deluxe Color Analysis - $1079

    Begin your color journey in full luxury. This service includes all Signature Session features, plus snacks, beverages, and exclusive follow-up services to offer extra support, as you begin your adventure with a brand new palette. Perfect if you’re ready to refresh your wardrobe, edit your closet, or fully transform your style with confidence.

    Learn more

Now offering: Buy Now, Pay Later with Paypal Pay In 4!

Location

Visit This Is Your Color’s Northeast Minneapolis Color Analysis Studio

Northeast Minneapolis top color analysis studio, This Is Your Color, glowing and full of morning light
 

11 4th Street NE, Suite 302
Minneapolis, MN 55413

Offering Pop-Ups in Kansas City and Denver, as well as a city near you!

Follow on Socials for all of the latest.